Sephora is focusing its efforts on improving the shopping experience for Canadian consumers. The retailer has optimized its e-commerce site for Canadian shoppers, and has opened a new distribution center in Canada. These upgrades to its infrastructure are designed to expedite shipping, eliminate duty fees and improve the mobile check-out process.

In 2012, Sephora expanded its online beauty presence in Canada by launching sephora.ca, which offers a multi-channel web shopping experience. The new website offers Sephora’s Canadian customers access to its full product assortment, as well as access to the largest beauty community in North America through Beauty Talk, The Sephora Beauty Board, and ratings and reviews.

Sephora’s new Canadian distribution center is located in Ontario. It is 26,012 square meters, employs 82 people and has been instrumental in creating a more seamless client-service experience. 

“Since Sephora debuted in Canada 11 years ago, we have been relentless on improving our client experience, both in store and online,” said Philippe Pinatel, SVP and GM of Sephora Canada.  “Sephora has been the progressive leader in the cosmetics landscape, from our exclusive brand offerings and our unbiased and complimentary services at the Beauty Studio to our endless beauty resources online. Our goal in opening our Canadian distribution centre this year was wholly focused on giving our Canadian client an added level of benefit while shopping with us; we wanted to eliminate duties, get products to her faster, and ensure that we are offering her the most resourceful and informative way to shop.  By enhancing our mobile web and our checkout perks, we’ve ensured she’s able to maximize her beauty dollars.”